Freudenberg Performance Materials (FPM) Apparel took a virtual booth at the first international online trade fair hosted by World Textile Information Network (WTIN).
“To keep in touch with customers and prospects even during the current corona pandemic, FPM is breaking new ground,†Freudenberg says. “From October 15 to 30, the world’s leading manufacturer of technical textiles presented its products and innovations on a virtual booth at the online trade fair. At the heart of FPM’s presentation was the company’s comfortemp thermal insulation – a broad portfolio of sophisticated materials that combine perfect comfort with high thermal insulation and are particularly suitable for sports and outdoor clothing.â€Â
In a similar way to a conventional trade fair booth, visitors were able to explore a wealth of information and find relevant contacts via the virtual trade fair presentation. For example, a video and brochure carousel featured a variety of films and flyers on the topics of sustainability, global solutions and comfortemp. FPM experts were on hand to answer questions from visitors via live chat and participated in a virtual panel discussion on the subject of ‘Progress in biodegradable textiles’.