Epson retain market leadership in the Indian Inkjet printer market
It captures 39.3 per cent of the overall Inkjet printer market share in CY2022.
Epson, a world leader in digital imaging and printing solutions, announced that it has retained the number one position in the Indian Inkjet Printer market In the CY2022 (Jan–Dec) period. According to the latest data published by market intelligence firm International Data Corporation (IDC) in its Worldwide Quarterly Hardcopy Peripherals Tracker, Q42022, Epson captured 39.3 per cent market share in the Inkjet printer market [InkTank + Ink Cartridge printers] based on unit shipments. Epson shipped 853,572 printers during this period.
Epson says its core promise of EcoTank printers being economical and eco-friendly has found wide acceptance among both home and business consumers in India. Epson’s range of EcoTank printers are powered by Heat-Free Technology, a revolutionary technology that helps consume less power, as compared to Laser printers, thereby saving money and the environment. The company says its range of printers is reflective of its philosophy of using efficient, compact and precise innovation to enrich people’s lives and help create a better world. Epson introduced the concept of InkTank printing to the world in 2011 with the world’s first integrated Inktank system printers. In 2022, Epson EcoTank Printers completed 11 years in India. During the intervening period till December 2022 Epson has sold over 6 Million EcoTank printers in India and over 70 Million printers worldwide.
“At Epson we are committed to advancing the frontiers of the industry by providing printing solutions that are both Eco-friendly and Economical. Epson EcoTank printers are driving a change to a more sustainable way of printing. Our printers are powered by HeatFree technology, which helps them consume less power and generate less eWaste. We like to call this an EcoRevolution in printing that we are driving.” said Siva Kumar, Senior General Manager, Inkjet Printers at Epson India.
In the upcoming years, Epson says its focus will remain on reducing the environmental impacts of products and services and in supply chains, achieving sustainability in a circular economy, minimising the environmental impacts and advancing the frontiers of the industry through creative, open innovation while contributing to international environmental initiatives.