Emiza will manage end-to-end fulfilment for Raymond’s entire online portfolio, encompassing brands like Park Avenue, ColorPlus, Parx, and Ethnix.
Emiza, India’s leading third-party logistics (3PL) provider, has entered a strategic partnership with Raymond, one of India’s most iconic fashion and lifestyle brands. As part of this collaboration, Emiza will manage end-to-end fulfilment for Raymond’s entire online portfolio, encompassing brands like Park Avenue, ColorPlus, Parx, and Ethnix.
Through Emiza’s nationwide network of 24+ fulfilment centres across 12+ cities, the company will handle over 1.45 million annual shipments for Raymond’s direct-to-consumer (D2C) website and marketplace e-commerce operations. The scope includes warehousing, packaging, and intelligent order fulfilment. For Raymond’s D2C website orders, Emiza will enable smart routing from the nearest Raymond store to optimise last-mile delivery timelines. The partnership also aims to optimise inventory management, reduce average delivery timelines by 20 per cent, and boost order accuracy to over 99.7 per cent. Additionally, Emiza will provide customised packaging aligned with Raymond’s premium brand identity for online orders and will manage marketplace claims to minimise losses across third-party platforms.
Ajay Rao, Founder & CEO, Emiza, expressed,”We are thrilled to partner with Raymond, a legacy brand that has consistently set benchmarks in the fashion and lifestyle industry. At Emiza, we are committed to delivering precision, speed, and scalability through our tech-driven fulfilment network. This partnership reinforces our mission to empower iconic Indian brands with a robust digital supply chain infrastructure tailored for the new-age consumer.”
Ravi Hudda, Chief Digital and Information Officer, Raymond,said,”As consumer preferences shift towards seamless online experiences, it’s imperative for us to strengthen our backend operations. Partnering with Emiza enables us to deliver premium customer experiences with greater efficiency, agility, and reliability. This collaboration is an enabler in Raymond’s digital-first journey, helping us scale sustainably across channels while reaffirming our brand promise of trust, quality and excellence.”
Backed by 15 per cent lower returns and 20 per cent faster deliveries, Emiza intends to keep Raymond’s supply chain running smoothly through peak-season surges of up to 75 per cent.