The company focuses on strengthening presence in target markets, reaching potential new markets and establishing new partnerships.
Durak Tekstil successfully implements an export-oriented growth strategy, while constantly strengthening its position in target markets. The company with the solutions that meet the criteria of efficiency, functionality and sustainability in sewing and embroidery threads, integrates its brand with the innovation concept through R&D.
Durak Tekstil, one of the leading manufacturers of industrial sewing and embroidery threads, will present innovative solutions for the global furniture and interior decoration industry at Interzum 2025 in Hall 10.1, Booth No A024 B025 to be held in Cologne, Germany, on May 20-23. The company focuses on strengthening presence in target markets, reaching potential new markets and establishing new partnerships thanks to its technological, sustainable and efficient threads that appeal to several different application areas.
YiÄŸit Durak, Vice Chairman of the Board of Directors, Durak Tekstil, stated that they continue their export-oriented growth strategy with strong steps, underlying that the Interzum is a significant event in its field worldwide. “We follow every edition of the Interzum closely as it is a strong platform where the global industry comes together and we have been participating for many years without a break,†Durak said and continued: “Our primary goal in the context of the event is to increase our brand awareness and sales in the European market and to introduce our products strongly with their functional features. Strengthening our relations with the industry and our stakeholders constitutes our fundamental point in the process of becoming a global brand.â€
Reminding that they provide services to various industries from automotive to apparel, embroidery to outdoor products, Durak underlined that the mattress industry has a 25 per cent share in their total business volume. “In terms of sewing and embroidery, the mattress, quilting and furniture industries are markets where we are very strong. Our sustainable, technical and efficient threads have become the products preferred by manufacturers in this segment and we continue to reach new markets. In the upcoming period, the mattress industry will continue to be one of our priority segments. We are closely following the transformations in this segment and focusing on offering the innovative threads they need. The Interzum will be very useful for us in terms of seeing new trends in the industry in this context,†he relayed.
Export markets respond faster to R&D products
YiÄŸit Durak stated that they have R&D and Design Departments established at the company headquarters and that continuous innovative studies are carried out there. Stating that they work in cooperation with the public, universities and industry stakeholders in the product development process, he explained that these products are offered to the global market by obtaining the necessary internationally valid certificates and documents. Durak stated, “The threads we have developed in recent years are designed not only for the Turkish textile industry but also based on the global market. These innovative products are being accepted and demanded more quickly, especially in markets that demand advanced and technical solutions. For example, the US and European mattress industries have great potential in terms of our flame-resistant aramid threads. Similarly, we are receiving very positive feedback from advanced mattress industries for our Bug Safe thread, which prevents the survival and reproduction of insects that feed on skin residues and blood in mattresses. We will bring a new breath to the industry with our new products that appeal to the mattress industry at the Interzum 2025â€.
Durak stated that they want to establish potential collaborations with manufacturers from all over the world, especially Europe, at Interzum 2025, and noted that they will achieve strategic investments and growth in target markets with the power of being included in the Turquality Program. “By opening our Austria and Poland offices for the European market, we strengthened our hand in terms of logistics in continental Europe,†he indicated and also mentioned that a similar process is being experienced for the USA. Drawing attention to the fact that the USA is actually a continent-sized market, he noted that the logistics company they established here will achieve successful results by serving a very wide area in the long term. He also emphasised that they have set targets for the African and Asian markets and that they are excited to meet with visitors from these regions at the Interzum.
Durak Tekstil will become a well-known brand in technology, art and sustainability
Drawing attention to the acceleration of market studies for brand awareness, YiÄŸit Durak shared that participating in Interzum 2025 with innovative products will contribute to this point. He said that Durak Tekstil has become a preferred partner for manufacturers with sustainable and efficiency-oriented threads as well as technical and functional solutions, emphasising that they have a strong portfolio for design and art works. Stating that they aim to meet not only manufacturers but also universities, laboratories and sectoral media at the event, he announced that they are working to participate in the Interzum innovation awards in the upcoming period.
YiÄŸit Durak defined the difference between them and other manufacturers in the industry as ‘going beyond expectations’ and added that they stand out in terms of innovation, service, speed of problem solving, sustainability, the company’s corporate culture and brand perception.