Consumers’ affinity for denim doubles

China is now the second largest jeans market in the world, valued at $12 billion in 2015, while consumers’ affinity for denim jumped from 39 per cent to 63 per cent from 2003 to 2016, according to the Cotton Council International (CCI) and Cotton Incorporated’s 2016 Global Lifestyle Monitor Survey. This favourable market has attracted an increasing number of industry-leading denim suppliers to partake in the Beyond Denim hall at Intertextile Shanghai Apparel Fabrics – Autumn Edition 2016. From 11 – 13 October, over 170 domestic and overseas exhibitors will showcase their newest denim collections in this hall alongside the debut INVISTA Pavilion in hall 7.2 of the National Exhibition and Convention Center (Shanghai).

Featuring five co-exhibitors, the new LYCRA® MOVES DENIM Pavilion by INVISTA will offer an interactive demonstration of INVISTA denim technologies, including LYCRA® dualFX®, LYCRA® BEAUTY and COOLMAX®, as well as the latest THERMOLITE® IR technology. What’s more, the pavilion will feature a series of performance denim and garments under three themes: Urban Noir, Earth Expedition and Reform.

The Denim Forum in Beyond Denim will be more than just a display area this year as it becomes a tour through the evolution of denim’s 200-year history. In cooperating with New York’s Museum at FIT at the Fashion Institute of Technology, the forum’s designer Doneger Creative Services is bringing the exhibition ‘Denim: Fashion’s Frontier’ to the fair to tell the 200-year denim story from the 19th century till today; from workwear to high fashion. In addition, under the new concept ‘Brooklyn Today’, the newest range of denim products, trends and technology will be introduced under four themes: Modern, Heritage, Vintage & Rebellious.