Two giants in their own spheres –
Konica Minolta, Japanese multinational and world leader in optical digital
print, and Colorjet, the largest manufacturer of digital inkjet printers in
India have formed a strategic global alliance.
As part of this renewal of decades old partnership, Konica Minolta would
promote ColorJet digital textile printers through their global sales network.
This marks a new milestone in the
decades old strategic partnership of Colorjet & Konica Minolta.
ColorJet is the largest and leading
digital printer manufacturer in India, well-known for delivering smart
solutions of digital large format printers that enable users to enhance their business
proposition and maximise their ROI.
For years, Colorjet Digital Textile
Printers, for example, VastraJet and Metro have been designed around Konica
Minolta’s industry-leading cutting-edge reliable print heads – a testament to
the long-standing and established business relationship between the two
companies.
This strategic partnership between
Konica Minolta and Colorjet would make it possible to offer comprehensive
solutions to the digital textile print industry all over the world, using the
combined technological and commercial channel leadership of both companies.
There are no other large format
printer manufacturers other than Colorjet with a range of print solutions,
which seamlessly integrate global best-in-class technologies. Colorjet has been
delivering enhanced business values to the most demanding of customers since 25
years with more than 4,500 Colorjet printer installations.
“The philosophy behind Colorjet
products has been ‘Smart Indian Engineering’ for sustained long-term profit and
this is what diverse customers want,†MS Dadu, Chairman and Managing Director
of Colorjet India, said.
The new strategic arrangement between
Colorjet and Konica Minolta aims to result in a gain of 15-17 per cent market
share in their target countries. This would be made possible with the increased
product range that would appeal to a much wider range of textile and apparel
industry entrepreneurs and because an optimised value would be delivered in
terms of product and service.
Initially, the strategic sales
collaboration will start in China, Pakistan and subsequently the partnership
will extend to other countries.