Browsing: Sustainability

Swiss textile technology innovator HeiQ has brought the revolutionary textile finishing technology “HeiQ Real Silk” to market. Based on its recently developed and patented manufacturing technology platform for short polymer fibres, a perfect treatment for the fashion industry was created. With “HeiQ Real Silk”, the key properties of silk are replicated by applying a minute amount of this precious natural raw material to the surface of any fabric.

Sangam Group does not build castles in the air, and even when it builds, it brings to reality by branding it effectively. One of such new dreams that saw reality from the Sangam stables is the ‘AIRWEAR’. Launched by C9 (A B2C venture of the Sangam group), AIRWEAR is a progressive range of women’s apparel that offer utmost breathability and fluidity. It maximises mobility, 4-D stretch-ability and performance while enhancing comfort and confidence.

Wool is playing a new pretty cool role, thanks to renewed efforts by the Woolmark Company, which is spearheading a campaign to infuse new life into the consumption of wool in India. The image of wool is changing, and today is no longer associated only with its warmth for the cold winter, but also as a natural fibre fit for a tropical country like ours.

“T T Brand is a brand for the masses. You won’t find this brand in the niche markets of India,” replied Sanjay K Jain, Managing Director of New Delhi-based T T Limited, when asked by one of his close friends as to why we do not see the “T T Brand” in regular malls of India.