Browsing: Interviews & Opinions

India’s retail market holds immense potential for international apparel brands, driven by a young population, rising incomes, and shifting preferences towards sustainability and digital retailing, says…

In addition to leveraging technology, clothing brands are increasingly focusing on sustainability as a cost optimisation strategy, says Alina Kisina. In the highly competitive fashion industry,…

With fast-changing markets, consumption behaviour, and demand fluctuations, denim will keep changing too, informs Urvashi Sharma. Denim has risen above its humble beginnings as practical clothing…

The next decade will witness significant advancements in sustainable textile dyes and chemicals, driven by technological innovations, changing consumer preferences, and tightening regulations.  Divya Shetty explores…

In a world where trends come and go, a resilient and well-managed fashion brand stands the test of time, creating a lasting impact on the industry…