The campaign is rooted in storytelling and cultural relevance, unfolding across traditional media, creator-led content, and ongoing cultural conversations. VIRGIO, the fashion-tech brand known for merging…
Browsing: Apparels & Garments
The brand’s flagship store launch turns the mall into an immersive showcase. Luxury streetwear brand Off-White has officially entered the Indian market with a high-impact “Mall…
The by-invitation conclave brought together over 250+ key decision makers from the textile and apparel value chain, including leading brands, manufacturers, exporters, policymakers, international buying houses,…
Innerwear brand co-founded by Kusha Kapila celebrates milestone with offers. Underneat, India’s fast-growing mass-premium innerwear brand founded by creator Kusha Kapila and fashion veteran Vimarsh Razdan,…
New launch targets comfort-first innerwear demand with light-to-mid compression and seamless finish. Krvvy, a function-first women’s innerwear brand, has launched its All-Day Shaper Shorts as it…
The company showcases AI-led denim design, digital sampling and impact measurement tools. Jeanologia is presenting its latest software innovations at PI Apparel Europe: The Fashion Technology…
In a rapidly evolving textile landscape, Ajay Ajmera, Founder & CEO, Ajmera Fashions, shares insights on building a resilient and scalable ethnic wear business. From ensuring…