Kolkata, West Bengal
BSL
Ltd, a heritage brand in the domain of textiles and suiting has established a
multi-pronged corporate strategy to expand its existing portfolio and enter new
segments in the next 4 years.
The
plan includes launching new product ranges, volume and value generation and
procure more rack space across all sales points across entire India. Continuing
the legacy of introducing niche segments in the market, BSL adds a new feather
in their cap by extending out to the premium end of the market through their
newly introduced GH – INSIGNIA. GH – INSIGNIA is aiming towards Grace, Elegance
and Style. Under this basket, the company promises to offer an unmatched class
in AW/PW/ Wool blended / TR/Poly Viscose and cotton suiting and shirting
fabrics.
BSL, was formed in 1971 on a small scale with
8 looms which today produces over 18 million meters of fabric every year and is
selling its products to customers all across India and the globe. The company
is extremely conscious about sustainability and the environment. The brand
believes that the continuous growth will push them to be one of the leaders in
the market. It is also one of the leading producers of furnishing fabrics that
produces furniture fabrics for leading retail giants across the world including
IKEA. It further produces curtains, apparel fabrics in Polyester, Polyester
blends and Pure Silks. The company also manufactures different types of premium
yarn such as Poly Wool / Pure Wool / Poly Viscose & 100% Viscose yarn.
Source: APN News
Image
Source: Google Images
Also Read: