Ningbo, China
Avery Dennison and
Shenzhou International Holdings Ltd hosted a grand opening event for the launch
of ADX Lab Ningbo, an experience hub co-created by the two innovators, located
in Ningbo, China. Avery Dennison is a global leader in innovation, materials
science, branding and manufacturing, and Shenzhou International Holdings Ltd.
is one of the world’s largest vertically-integrated knitwear manufacturers.
Themed “Newness is the
Name of Your Game,†the opening event brought together leading global apparel
and footwear brands. Offering a bespoke lab experience, an insightful seminar,
and a plant tour, Avery Dennison shared the cutting-edge fashion trends for
seasons ahead and launched new design concepts and solutions. Industry
stakeholders saw how ADX Lab Ningbo empowers global apparel and footwear brands
with Avery Dennison’s end-to-end solutions, bringing their innovative ideas to
life, telling their brands’ story, and helping them create cutting-edge,
diverse products.
ADX, which stands for
“Avery Dennison Experience,†offers a future-focused platform for apparel
industry stakeholders to see innovative technology, materials and solutions,
and explore how these breakthrough technologies can be put into development. At
ADX Labs, Avery Dennison engages apparel and footwear brands around the globe,
co-creating the next breakthrough solutions.
The newly-launched ADX Lab
Ningbo is Avery Dennison’s fourth ADX Lab across the globe, joining the
innovation and experience hubs in Norway, Italy, and Panyu, China. Avery
Dennison will expand its hub in the USA in January next year.
During the ADX Lab Ningbo
launch event, Avery Dennison’s revealed its newest portfolio for external
embellishments. The collection was inspired by seasonal trends and featured
sustainable production techniques, materials and designs. From larger graphics
to small details, different materials and technology were juxtaposed and
brought to life in novel ways.
Michael Barton, vice
president and general manager, global commercial, apparel solutions, Avery
Dennison, said that, Avery Dennison joined forces with Shenzhou International
to introduce a broader vision for innovation to the global customers. He added
that, inspiration and innovation should never be limited by geographic
location, so, virtual experiences will be available at the ADX Lab Ningbo
starting July 30, 2021.
According to Ally Feng,
vice president and general manager, Greater China, Avery Dennison RBIS, the
partnership between Avery Dennison and Shenzhou International can be traced
back to 2005. He added that the launch of the ADX Lab Ningbo is another
momentous step forward in their joint pursuit to drive innovation for the
industry and they will continue to work together closely to serve the needs of
apparel and footwear brands around the world, accelerating innovation and
shaping the future of the industry at large.
Avery Dennison Retail Branding and
Information Solutions (RBIS) is a global leader in providing
physical and digital labelling solutions that enable brands and retailers to
address challenges and opportunities from source through to store, and in
consumer engagement.
Source: Avery Dennison Press Release
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Source: Avery Dennison Press Release
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