Reinach,
Switzerland
Archroma has announced that the ‘Datacolor
Tools’ platform can be checked for 5’760 color references of the Color Atlas
library.
Datacolor offers
color management solutions so that the customers can make cost-effective and
smart color decisions in applications like plastics, textiles, apparel, paint,
design, and coatings. Its instruments can also be used to measure, communicate,
and control color and its state-of-the-art algorithms reproduce color on
materials. These benefits are considered by the Color Atlas by Archroma.
The Color Atlas
was initially launched to help designers and stylists pick off-the-shelf color
inspiration that can be used in production. It then kept on evolving with
Archroma’s commitment to sustainability through innovation.
According to
Lisa Beck, Product Manager, Datacolor, this collaboration will bring the better
of two worlds where Datacolor will bring its software capability and the Color
Atlas by Archroma will bring executable accuracy of the 5’760 colors. He also
said that it feels like a match made in heaven for designers who are looking to
expand their color horizon and improve their speed in the market.
According to
Chris Hipps, Head of Color Management Services, the Archroma Brand Studio, the company is proud
to partner with Datacolor and will now be able to bring more accurate color
management to the designers, brands, and mills that are making use of the
design tools.
Source – Press release of “Datacolor”
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