Lenzing Group opens second supply chain solutions hub in Surat

Located in Surat, The Lenzing Hub will showcase the group’s global innovations for textile supply chain solutions. Hub is designed for easy access to latest solutions in TENCEL lyocell and modal fibres, LENZING ECOVERO viscose fibres as well as carbon-zero TENCEL fibres.

The Lenzing Group – world market leader in wood based cellulosic fibres – inaugurated its second supply chain solution center, The Lenzing Hub, in Surat. The hub will serve as a nerve centre for textile manufacturers and traders located in Gujarat and neighbouring states, allowing them easy access to Lenzing’s supply chain and product solutions. The initiative will fortify Lenzing Group’s presence within India’s textile capital and link the supply chain and brands looking to adapt sustainable fibres that are need of the hour.
Commenting on the launch, S Jayaraman, Senior Commercial Director, Asia Middle East Africa & North East Asia, Lenzing Group, said, “Lenzing Group is pleased to strengthen its presence in India and Gujarat was a natural choice for opening our second ‘Lenzing Hub’. India being the world’s second largest textile manufacturing country, Gujarat contributes a lion’s share to country’s textile sector. The state is a leader in denims with 56% share and accounts for 38% of manmade filament fabric production. Our products are trusted for their comfort and aesthetics, and we want to bring our pioneering technology in sustainability, innovation, and excellence closer to our long-standing customers. As global pioneers in sustainable fashion practices, our Surat hub marks an important milestone in the Indian market, as we work to build direct connections and create an incredible demand from this region.”
Located in Udhana Darwaza of Surat, the hub is spread across 850 sq ft and is equipped with a team of commercial and technical experts. The hub will display Lenzing Group’s specialty fibres solutions, it will house the products and innovations created using TENCEL branded lyocell and modal fibres, LENZING ECOVERO specialty viscose fibres and carbon-zero TENCEL branded fibres to attract both buyers and supply chain experts. The hub would also display product samples that have been made in collaboration with top designers and brands across India and the globe, seen at key fashion events, on a regular basis. This platform will bring forward global innovation capabilities to help to build on Lenzing’s ongoing conversation on sustainable fashion in the Indian textile industry.
Additionally, the hub would cater as an information and support center for textile suppliers, garment makers, designers and traders to enable quick solutions. The hub will play a pivotal role in offering cost effective supply chain solutions for yarns in coordination with Lenzing’s spinning partner mills as well as technical guidelines and solutions creating value added fabrics & end products. Further, creative and innovative fabric mills widen their presence through having their fabrics promoted on to Global Platforms using Lenzing’s worldwide network.
The last couple of years has made it imperative for brands to evaluate the impact their business practices and offerings have on the environment. More and more brands are integrating Environmental and Social Governance practices in their portfolio to create long-term advantages. The Indian fashion industry too is embracing sustainability and responding to consumer’s ask for greater transparency. The Lenzing Hub in Surat intends to build on the growing needs and requirements put forth before by the consumers and encourage sector players in the region to embrace global solutions and innovations in sustainability and reduce their own carbon-footprint.
With a presence of over two-decades in the Indian market, Lenzing has taken the lead in empowering India’s textile industry across the textile value chain to adopt more eco-friendly practices with the introduction of its flagship textile brand TENCEL. Lenzing opened the new year with celebrations around three decades of sustainable fibre innovation by its flagship textile brand, TENCEL. Over the last 30 years, TENCEL brand has empowered companies across the textile value chain to adopt more eco-friendly practices. In India, Lenzing has evolved from one-product brand into a growing-basket of offerings as consumers demand for sustainable fashion products continue to grow. This success is reflected in collaborations with ace designers such as Satya Paul, Ritu Kumar, Rajesh Pratap Singh, Anita Dongre, and Abraham & Thakore to leading brands such as AND, Global Desi, Myntra, Marks & Spencers, H&M and Levi’s, to name a few. Lenzing today is present across all major apparel categories in India such as ethnic wear, intimate wear, general outerwear, denims and home furnishings.
Besides flagship fibre brand TENCEL and sustainable viscose fibre brand LENZING ECOVERO, Lenzing Group
also offers specialty fibre in the nonwoven category –
VEOCEL fibres and LENZING industrial fibre solutions diversifying the reach among the beauty and industrial application segments.
Lenzing had opened its first ‘The Lenzing Hub’ in
Mumbai in 2020 which is successfully catering to the business needs over there.
TENCEL is the flagship brand under The Lenzing Group that covers textile specialty product fibre offerings. Since 1992, the TENCEL brand has been driving the evolution of fibre solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes. Product brands under TENCEL include TENCEL Active, TENCEL Denim, TENCEL Home, TENCEL Intimate, TENCEL Luxe and TENCEL for Footwear.
Featuring botanic origin and biodegradable quality, TENCEL branded modal and lyocell fibres are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL Lyocell fibres are versatile and can be combined with a wide range of textile fibres to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL Lyocell fibres can also absorb moisture efficiently. Offering endless design possibilities, TENCEL Modal fibres can be blended with other fibres and processed using conventional machinery, significantly improving the softness and comfort of fabrics.
Fibres and filaments used under the TENCEL brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. They are produced via environmentally responsible production processes and are compostable and biodegradable, thus can fully revert back to nature. They are designated by the USDA (US Department of Agriculture) BioPreferred Program. TENCEL Luxe is registered by The Vegan Society.
The Lenzing Group stands for ecologically responsible production of specialty fibres made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibres form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability Lenzing fibres are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fibre producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy. In order to reduce the speed of global warming and to accomplish the targets of the Paris Climate Agreement and the “Green Deal” of the EU Commission, Lenzing has a clear vision: namely to make a zero-carbon future come true.