Mayer & Cie. to focus on sport and new customer experiences

Hall: 8 | Booth: C204

Albstadt-based circular knitting machine manufacturer Mayer & Cie. (MCT) is exhibiting at this year’s leading textile and garment technology trade fair ITMA with the slogan “Stay a winner. With Mayer & Cie.” The focus of the company’s presentation will be on sport. Sportswear, active leisurewear and sports shoes are increasingly made of circular knitted fabrics and the long-established German firm has the right machines to cater for this trend. Mayer & Cie. is also going for the improved customer experiences that consistent digitisation makes possible.

Sportswear market is a growth market

“Circular knitting is one of the most efficient ways to manufacture textile surfaces,” says managing partner Marcus Mayer, in charge of technical development at Mayer & Cie. “A Mayer machine manufactures up to 40 kg of fabric per hour, enough for around 380 t-shirts. Jersey fabric is elastic too, which is good for wearing comfort, especially in the sport and leisure sectors.”

For years global demand for circular knitted goods has increased continuously. An important growth driver is the sportswear and sports fashion sector, including sports shoes. According to Euromonitor the market segment grew by about seven per cent per year between 2013 and 2017. By 2017 Euromonitor estimated its total market value to be around $78 billion. Lightweight synthetic fibres, new patterns and attractive functionalities are the key requirements in this area.

Mayer & Cie. can already fulfil many requirements with a portfolio of machines considered to be the largest in the industry. Lightweight mesh structures, often requested for running shirts, are a speciality of the IG 3.2 QCe interlock machine, for example. Jacquard machines from the OVJA family, in contrast, are suitable for the manufacture of shoe uppers. Hardy Bühler, trend scout and regional sales manager at Mayer & Cie., says that “for a sports shoe to be made of knitted fabric has only really been an option since the 2012 Olympics”. Compared with the conventional methods flat knitting and warp knitting, circular knitting scores points for productivity and significantly shorter set-up times.

“Because we think there continues to be a great deal of potential in sports- and leisurewear, our new machine developments are mainly located in that area,” says Marcus Mayer, summarising his company’s ITMA presentation.

Spinning & knitting on the way

Series production of the Spinit 3.0 E spinning and knitting machine has been under way since the end of 2018. It combines two previously separate processes – spinning and knitting – in one machine. That saves time, space and energy compared with conventional manufacturing processes. Mayer & Cie. has already won several awards for this approach, the latest being the Innovation Prize for the Climate and the Environment (IKU) that the Federal Environment Ministry and the Confederation of German Industry (BDI) award every other year.

The company is presenting at ITMA its further developments of this machine. “We aren’t of course revealing yet exactly what they are,” says Marcus Mayer. “All I will say is that with this machine we aim to increasingly target sports- and leisurewear.”

Regeneration as part of sporting performance

Many top-flight athletes have long realised that a good night’s sleep is part of successful preparation for competitive events. Mattress covers and sportswear are a good match for Mayer & Cie. too. One ITMA exhibit is aimed specifically at this market segment. “The fully electronic circular knitting machines that are in demand can confidently be described as the premium class,” Marcus Mayer says. “Even though probably no-one remembers the pattern on their mattress, it is one of the most elaborate patterns that are made.” That is why a wide range of patterns, ease of use and, of course, the productivity of its circular knitting machines are key considerations for a mattress cover manufacturer.

Make collaboration easier, improve service

Along with machine development Mayer & Cie. has set itself another target for ITMA and thereafter: to improve the customer experience, a task of which Sebastian Mayer is in charge. His responsibilities at Mayer & Cie. are for corporate development and digitisation. Digitisation of the company’s extensive customer and machinery know-how is currently under way. Customers will be able to see and test the initial results at ITMA. Available for testing will be the new Web shop, linked with an analogue model of the high-bay warehouse in Albstadt-Tailfingen, and machine maintenance by means of HoloLens.

“And that is just a foretaste of what is to come,” says Sebastian Mayer. “We want to offer our know-how to our customers on a customer portal. That will make efficiency optimisation and predictive maintenance possible, delivering genuine customer benefits.”

Mayer & Cie. is a leading international manufacturer of circular knitting machines. The company offers the entire range of machines required for making modern textiles. Fabrics for home textiles, sportswear, nightwear and swimwear, seat covers, underwear and technical uses are made on MCT knitting machines. Furthermore, Mayer & Cie. regularly develops new approaches underlining its leadership in technology. spinitsystems is the latest example in this field.

Since 2019, Mayer & Cie. has augmented its portfolio by braiding machines which produce sheathings for hydraulic tubes used in aviation, automotive industry as well as in further, very specific fields of applications. Founded in 1905, Mayer & Cie. generated sales of Euro 110 million in 2018 with about 500 employees worldwide, according to preliminary figures. In addition to its headquarters in Albstadt, Germany, where around 370 people work, and subsidiaries in China and the Czech Republic, sales partners for circular knitting and braiding machines in around 80 countries represent Mayer & Cie.