From 21-24 October 2014, Picanol participated in the eighth edition of IGATEX, the garment & textile machinery exhibition staged in Lahore, Pakistan. The Picanol booth was organised by Jamil Ghauri, Managing Director of Ghauri Enterprises, who represents Picanol in Northern Pakistan (Punjab & KPK). And the team working on the stand included Bruno Caffieri, Area Sales Manager, Blacker Clinton, Resident Service Manager, and Robert Brown, Spare Parts Sales Manager.
Machine sales, technical services and spare parts services are the three essential foundations required to properly serve an important market like Pakistan. The textile sector is the largest industry in the country and is continuing to grow, which means there is plenty of potential for new investment.
Picanol has always been an important player in the context of Pakistan´s weaving sector. In the last five years it has delivered more than 2,000 of the latest-generation OMNIplus Summum airjet and OptiMax rapier weaving machines to Pakistani weavers. Picanol´s commitment to Pakistan was further evidenced by the constructive meetings that it held at IGATEX, which involved almost all of the leading textile companies from Pakistan. In a country where there is a shortage of electricity, especially in the north, the energy-saving features of Picanol´s latest products are proving to be particularly attractive for Pakistani customers.
Furthermore, Pakistan is an ideal testing ground for Picanol to push its machines to the maximum performance level possible. This is thanks to the quality of the local cotton, the state-of-the-art spinning and preparatory machines, and – last but not least – the entrepreneurial spirit and great professionalism of the managers and the hard-working culture of the Pakistani people.
Together with Jamil Ghauri, who covers the territory in the North of the country, Picanol´s newly appointed Karachi agent Amir Madhani, who will be responsible for the South of the country, and the local expert technical engineers headed by Blacker Clinton, Picanol has a highly committed team that will continue to proudly serve one of the most dynamic textile countries in the world.