Raymond to reposition four major brands
Textile and apparel maker Raymond is repositioning its menswear brands even as it enhances product portfolios. Apart from ceremonial and ethnic wear, a range of accessories and footwear offerings will be added across the four brands?Raymond brand of ready-to-wear apparels, Park Avenue, ColorPlus and Parx?over a period of time.
Textile and apparel maker Raymond is repositioning its menswear brands even as it enhances product portfolios. Apart from ceremonial and ethnic wear, a range of accessories and footwear offerings will be added across the four brands?Raymond brand of ready-to-wear apparels, Park Avenue, ColorPlus and Parx?over a period of time.
While, Raymond and Park Avenue [catering to the luxury and premium segments respectively] will see significant enhancement in ceremonial and casual wear, ColorPlus and Parx [in the premium and mid-level segments] will witness calibrated extensions of formal products.
According to Gaurav Mahajan, President, Apparel Business, Raymond, ethnic wear will be a big addition under the Raymond brand, while other brands will have extended offerings to be made into ?full wardrobe? ones (having all possible product ranges).
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