France’s Kiabi partners with Myntra to enter India’s fashion market

The brand extends its presence from Europe, the Middle East, Africa, and South America to now include Asia.

French apparel brand, Kiabi, which operates in approximately 25 countries, declared that it had entered the Asian market through its collaboration with Myntra in India.

The brand extends its presence from Europe, the Middle East, Africa, and South America to now include Asia.

Kiabi is under the ownership of The Association Familiale Mulliez (AFM), the holding company of the Mulliez family, who also oversee Decathlon, Auchan supermarket, and roughly a dozen other retail brands.

The partnership with Myntra is anticipated to allow Kiabi to reach premium fashion audiences throughout the country while providing effortless access to its extensive range of over 500 products across various categories, such as co-ord-sets, dresses, T-shirts, and comfortable sets for kids.

Kiabi is set to have an exclusive Online Brand Store on the Myntra app, along with widespread visibility through the platform’s snackable video content offering, Myntra Minis.

François Haimez, International Leader at KIABI, commenting on the brand’s entry into India, stated, “Remaining true to our international development strategy, which aims to offer reimagined fashion to all families, combining quality, price, style, and sustainability, we are delighted to connect with Indian families in this symbolic country as a long-standing partner in the production of our collections. Thanks to the strength and prowess of a key player like Myntra, we simplify access to fashion for everyone, making it accessible to all.”

Jayanti Ganguly, VP – Business at Myntra, expressed, “We are excited to welcome Kiabi to India and be their platform of choice for their much-anticipated Asia foray. Their diverse range of high-quality, affordable, and sustainable fashion has made Kiabi a wardrobe staple for families worldwide. With our shared values of a customer-first mindset and being the go-to fashion destination for the entire family, Kiabi is poised for success in India. We are confident about building Kiabi into a household name with our vast base of premium shoppers, robust delivery network, and a deep understanding of India’s fashion needs.”