Denmark
Danish
retailer Bestseller and its investment platform Invest FWD have announced that
they will be working with three new sustainable start-ups.
Innovators
include Circular Systems, Nature Coatings and Evrnu, all of which were selected
for their potential to change the industry and contribute to a more circular
clothing cycle. The investments are part of Bestseller’s progress in reaching
its mission of becoming a ‘climate positive’ and ‘fair for all’ retailer.
Each company
targets a niche area of sustainable innovation, offering new solutions to wider
issues. Nature Coatings is the developer of a black pigment, sustainably
produced from wood waste, whilst Evrnu specialises in bioengineered fibre and
regenerative cellulosics systems. Circular Systems also include textile and
food crop waste that contribute to the production of conventional yarn.
The
announcement follows Bestseller’s recent investment with Finnish textile
innovator Infinited Fiber Company. Each investment company has already been
working closely with the retailer to ensure it fits with the brand values and
has the potential it is looking for.
The new
investments add to the growing portfolio of sustainably innovative companies
that have partnered with Bestseller. In 2020, Bestseller launched the platform Fashion FWD Lab to
identify innovations in sustainable fashion and generate partnerships on pilot
projects.
Jeppe
Bredahl, Invest FWD, says that, with Invest FWD they can combine access to
capital with a brand perspective which contributes to accelerating positive
outcomes for innovators and the broader industry on the most critical
sustainability issues covering the full life cycle of fashion.
Source: FashionUnited
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