New
Delhi
Jaypore has
extended into the menswear category by launching kurtas, trousers, shirts, and
Indian wear made from natural and sustainable fabrics. It is under the Aditya
Birla Fashion and Retail Limited (ABFRL) umbrella.
Jaypore is ready
to offer everyday essentials and ethnic wear in footwear, bags, and apparel
along with other 240 styles. According to Rashmi Shukla, Business Head,
Jaypore, the company is excited to enter the menswear category and bring fresh
crafts, fabrics, and designs. Jaypore will bring a combination of Indian
heritage and modern elements of essential wear.
The entire range
will focus on authentic craft details. The company curates its collection from
70 craft clusters and brings them to its website. It has 3 stores in Delhi and
Bengaluru. It ships worldwide and has a global audience as well. It sells under
the brand Jaypore and has other artisanal-based brands on its portal as well.
Jaypore was
acquired by Aditya Birla Fashion and Retail Limited in 2019 to add ethnic wear to its portfolio. By this, the brand
can have a good Indian fashion retail image.
Source – India Retailing Bureau
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