Bella Casa to invest Rs 650 mn for a new Jaipur unit

Jaipur, Rajasthan

Bella Casa – a leading manufacturer and distributor of ethnic wear and home textiles – has set up a new manufacturing unit in Jaipur (Rajasthan) with an investment of Rs 650 million to expand its existing capacity. The brand already has two manufacturing facilities. The recently established Greenfield manufacturing facility in Jaipur has a production capacity of 2.4 million units a year. This new production facility will help Bella Casa reach a production capacity of 12 million units a year.

It is to be noted that the brand also upped the production capacity of both its existing units by 33%. As a result, these capacities will be producing 9.2 million units a year instead of the original 7.2 million units.

The new facility in Jaipur has also increased its workforce by 1000 and has a total manpower of 3500 at present.

Saurav Gupta, CEO, Bella Casa, mentioned that the company is planning to increase its production capacity to 1 million units a month and is planning to take the brand to 400 districts instead of 300 districts. Bella Casa has been expanding even during the COVID-19 pandemic.

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