The Woolmark Company unveiled the Spring/Summer 2020 edition of The Wool Lab at Pitti Uomo, January 8 – 11, in a new format which reflects the evolution of the inspirational sourcing guide.
The Wool Lab is the seasonal guide to the best commercially available wool fabrics and yarns, created in collaboration with the most innovative and quality-oriented spinners and weavers from across the world. In response to designer and brand needs, The Wool Lab is now divided into product categories to facilitate and better address the research of fabrics and yarns, and to provide a more focused and direct approach to the sourcing of materials and innovate product.
What initially started as an inspirational guide divided in macro trends, The Wool Lab has evolved to become a functional and experiential guide, with a focus on the innovations, allowing designers and brands to find the perfect wool fabric or yarn and be connected directly with the supplier, encouraging networking between brands and manufacturers.
A new digital component has also been introduced to the showing of The Wool Lab at trade fairs. Using the devices provided at the booth, visitors can scan the QR code of a swatch and immediately receive an email with requested details and contact information of the manufacturer.