Welspun has entered into a partnership with Tata Elxsi for the design, development and implementation of SpinTales, a new line of products that was launched in 2016 with a patented Augmented Reality storytelling technology. SpinTales, the first brand under a wholly-owned subsidiary of Welspun, called TILT Textiles, launched the SpinTales Enchanted Duvet and SpinTales Jungle Rug. The Duvet and Rug are interactive and innovative textiles for kids, aged three and up.
Tata Elxsi is a global design company that blends technology, creativity and engineering for product engineering and solutions across industries, including the Broadcast, Communications and Automotive industries.