Welspun India, home textile manufacturers, is collaborating with Kings XI Punjab to be its official partner for the 12th season of Indian Premier League (IPL). The tie-up with one of the favourite teams in IPL will provide an edge to Welspun’s Quik Dry towels, and create brand awareness amongst cricket fans across the country.
Kings XI Punjab CEO, Satish Menon said, “We are happy to announce our association with Welspun and delighted to partner with a brand of this stature. We look forward to a great IPL season.â€Â
As the official partner of Kings XI Punjab, the cheerleaders will encourage the crowd using the ‘Quik Dry’ towels as a prop and keep up the energy levels of the viewers. In addition to this, Welspun will place its logo on the dresses of cheerleaders. Towels has been a vital auxiliary to all the iconic dance moves of Bollywood. Building on this, Welspun will organise contests on multiple digital platforms, requesting the audience to participate and submit their unique dance moves, using Welspun ‘Quik Dry’ towel. The cheerleaders will perform the dance steps shortlisted, during the IPL match.