VIP Clothing introduced Frenchie X on Swiggy Instamart and Zepto, ensuring instant access to everyday essentials with only a few taps.
After a successful launch in Goa, VIP Clothing, India’s pioneering innerwear brand is strengthening its presence in Maharashtra and Delhi with the retail launch of its premium innerwear collection, Frenchie X. The upgraded Frenchie X line is now available at over 100+ stores across Mumbai, Pune & Delhi, making premium, comfortable, and stylish innerwear more accessible than ever.
Through this much-awaited expansion, VIP Clothing Limited aims to meet consumers’ evolving needs by offering high-quality products easily available at convenient locations. The launch of Frenchie X in major Indian metropolises is the brand’s landmark strategic step in expanding its physical and digital footprint. Previously, VIP Clothing Limited introduced Frenchie X on Swiggy Instamart and Zepto, ensuring instant access to everyday essentials with only a few taps.
Commenting on this latest milestone, Sunil Pathare, Chairman & Managing Director, VIP Clothing, said, “Frenchie has been a trusted name in Indian innerwear for decades. With Frenchie X, we are taking comfort, style, and quality a step further. After the successful rollout in Goa, we are excited to bring this upgraded range to Mumbai and Delhi, ensuring our customers can easily access premium everyday essentials. This strategic expansion follows our commitment to enhance our physical presence in tandem with our digital footprint.â€
VIP Clothing has been setting industry benchmarks for over four decades with its unwavering focus on quality and innovation. While initially recognised for men’s innerwear, the brand has since expanded its portfolio to include women’s and teen collections, along with athleisure and premium accessories like handkerchiefs. With the introduction of Frenchie X in Maharashtra and Delhi, the brand is reinforcing its position as a visionary leader in the innerwear industry and expanding its reach to newer markets.
As VIP Clothing continues its dedicated growth strategy, consumers can look forward to further innovations and market expansions in the near future.