Van de Velde NV, a leading player in the luxury and fashionable women’s lingerie sector, has appointed Marleen Vaesen as the company’s new Chief Executive Officer (CEO). Marleen Vaesen, who has been a board member of Van de Velde since 2012, is well acquainted with the company and can rely on extensive experience, the company reports. She started her career in marketing at Procter & Gamble and subsequently at Sara Lee / Douwe Egberts, where she was responsible for the launch of Senseo.
During her tenure, she took on international responsibilities for marketing and innovation. Marleen was also CEO of Greenyard for five years. After the merger in 2016, she transformed the group into an integrated company.
“We thank Erwin Van Laethem for his contribution to the digitalisation of the business and the improvement of the processes. We wish him all the best for the future. The announced change is the next step to put our brand experience and our customers at the centre. Marleen Vaesen is a good choice for this due to the fact that she has been a board member of the company for years,†commented Herman Van de Velde.
Van de Velde pursues a long-term strategy based on expanding and developing brands around the Lingerie Styling concept (fit, style and fashion), especially in Europe and North America.