Trevira ups the ante on brand control

Trevira has considerably intensified its activities in the area of brand control. The control measures involve not only monitoring flame retardancy, the feature safeguarded by trademark testing, they also include chemical tests and analyses. These guarantee that only the Trevira raw material for flame retardant fibres and filaments is being applied in textiles reaching the market under the Trevira CS brand.

Trevira identifies two tendencies in particular that make it necessary to increase controls. In the contract market pressure on prices has been growing for years, leading to the use of non-branded FR polyester. In addition, the rise in use of Trevira CS materials in markets outside Europe has made it harder to maintain transparency along the supply chain.

At international level, however, the awareness of customers and users has today increased to a level where they engage Trevira for clear identification of Trevira CS fabrics, with the result that the company can take all necessary steps.