The Ministry of Textiles, Government of India, is working on branding of handicraft items, which will be introduced to the market very soon, a top official said. The branding exercise is very similar to that of handloom items, which has been launched recently. It will also generate better quality assurance and certification and selling of handicrafts products in the International markets, Rashmi Verma, Secretary (Textiles), Ministry of Textiles said at the inaugural session of the five-day handicraft and gift fair ‘IHGF- Delhi Fair Spring 2017’ at India Expo Centre & Mart, Greater Noida.
Artisans and manufacturers of Indian handicrafts at craft clusters are to be guided for creating new products to be competitive and EPCH is already playing key role in providing platform and hand holding at IHGF-Delhi Fair to products being made by artisans, craftpersons and upcoming entrepreneurs from different craft clusters to interact directly with the International buyers.