The cricketer hopes his new brand would be worth Rs 100 crore in the next three years. “It would be an athletic fashion clothing line for men, women and children. While 70 per cent would be men’s fashion the rest would be women’s. The brand foresees to close somewhere around Rs 25-30 crore in topline in the current financial year and we see it becoming a Rs 100 crore brand in three years,†said Singh.