Rahul Jashnani succeeded the flagship initiated by his father CK Jashnani with Modern Silk House in Lucknow. Born in Mumbai, Rahul studied in St Francis College & HR College of Commerce and Economics. His father, CK Jashnani, has been a major source of influence in his career. In 2003, Jashn carved a niche for itself in fashionable ethnic wear. Its inimitable designs have rocked the celebrity world and Indian and international fashion scene. Earlier, they faced difficulties, as more talent and funds were needed to scale the business.