Underneat celebrates first anniversary with special sale and creator-led campaignsBy Divya SApril 2, 2026 Innerwear brand co-founded by Kusha Kapila celebrates milestone with offers. Underneat, India’s fast-growing mass-premium innerwear brand founded by creator Kusha Kapila and fashion veteran Vimarsh Razdan,…
Smaller cities drive lingerie sales in IndiaBy June 14, 2021 As the demand for women’s innerwear increased due to lockdowns, the sales in this department went up by 4 to 5 times. This growth was seen more in tier 2 and tier 3 cities.