Tag: Smriti Choudhary

Craftsmanship in the Digital Age

Divya S- March 17, 2026

High upfront investment, the need for continuous training, and infrastructure limitations can slow adoption, especially for smaller manufacturers, says Smriti Choudhary. India’s textile industry has ... Read More

Indian Home Textiles’ Big Hit

- June 23, 2025

As global buyers seek alternative sourcing destinations beyond China, Divya Shetty explores how India is solidifying its position as a key player in the global ... Read More

Rise in second-homes has led to a growth in demand for rugs: Smriti Choudhary

- October 15, 2024

Cocoon Fine Rugs is hand-made and created with the finest natural materials including pure silk and wool. Besides carrying its own in-house collections, the brand ... Read More

Haven at ‘Home’

Divya S- June 25, 2024

Despite the severe challenges posed by global uncertainty, India's home textile sector saw a significant export volume increase in FY24. Divya Shetty examines the factors ... Read More

Rug resilience: Exploring durability and longevity in textile innovations

- February 13, 2024

Rug resilience is not just about being practical; it's an art that blends old-school craftsmanship with new-age innovation, informs Smriti Choudhary. Charles Dickens wrote in ... Read More