After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
Browsing: saree
Bhagalpur in Bihar is acknowledged as silk city as it is renowned worldwide for its silk production. The silk industry in this city is 200-years-old and an entire race exists that has been producing silk for generations.
Textile traders in the country’s largest man-made fabric (MMF) wholesale market in Surat are upbeat following the decision of the Central Board of Excise and Customs (CBEC) to keep saree out of the ambit of made-ups.
Liva has associated with leading women’s brands in India and has penetrated more than 2,000 retail outlets across the country. With an objective to bring sarees back in vogue, LIVA is all set to launch its saree with LIVA fabrics, pan India. Innovative sarees that bring the best of fashion, comfort and convenience to the consumer.