European flax fibres and Chinese linen yarns are flooding the Indian market thanks to a spurt in consumers’ interest in linen products. Samuel Joseph reveals some emerging trends in the linen scenario. Linen is the coolest fabric material in the world, but its market is getting warmer day by day in India, thanks to a spurt in promotion mounted by the big names including Grasim, Raymond and many more small players.
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European flax fibres and Chinese linen yarns are flooding the Indian market thanks to a spurt in consumers’ interest in linen products. Samuel Joseph reveals some emerging trends in the linen scenario. Linen is the coolest fabric material in the world, but its market is getting warmer day by day in India, thanks to a spurt in promotion mounted by the big names including Grasim, Raymond and many more small players.
European flax fibres and Chinese linen yarns are flooding the Indian market thanks to a spurt in consumers’ interest in linen products. Samuel Joseph reveals some emerging trends in the linen scenario. Linen is the coolest fabric material in the world, but its market is getting warmer day by day in India, thanks to a spurt in promotion mounted by the big names including Grasim, Raymond and many more small players.
European flax fibres and Chinese linen yarns are flooding the Indian market thanks to a spurt in consumers’ interest in linen products. Samuel Joseph reveals some emerging trends in the linen scenario. Linen is the coolest fabric material in the world, but its market is getting warmer day by day in India, thanks to a spurt in promotion mounted by the big names including Grasim, Raymond and many more small players.