KK Maheshwari, Group Business Director ´ Fibres and Textiles, and Managing Director, Grasim, spoke eloquently addressing the press a few hours before the launch of brand ´LIVA´ stating that the launch of LIVA was ´indeed a defining moment for us as we take another major step forward in the continuing journey of Birla Cellulose towards achieving greater heights of excellence and growing leadership globally.
Browsing: Grasim
India is the second largest producer of man-made fibres (MMF) in the world with presence of large plants having state-of-the art technology. MMF textiles constitute almost two-third of the domestic textile market. However, India´s share in global exports of value -added textiles of MMF is miniscule.
The art of textile making began to develop in the Stone Age. The first textile fabric was probably a nonwoven crude felt, made by compressing loose clumps of fleece from wild sheep. The second stage was invention of yarn which was extracted from various barks of various plants in accordance to their availability.