Ethnic wear brand, Soch has held talks with private equity (PE) funds, including L Catterton, Westbridge Capital and CX Partners, for a majority stake sale valuing the company at around $200 million.
Browsing: Ethnic Wear
Not too long ago, Indian apparel makers were reluctant to enter the womans western-wear segment, given that ethnic wear was seen as a predominant category. However, with sales of ethnic wear, petering out considerably, players are reworking their marketing strategies with a slew of party and occasion-based western wear.