Tag: Dr N Gokarneshan
An evaluation of retail fashion brands – A personality perspective
This article shows how to develop brand love and brand loyalty through brand personality but also show how managers can communicate with consumers Pakistani consumers ... Read More
Reinventing concrete with textiles
Textile-based composites have been studied extensively in the past two decades as they are used in the construction of newly fabricated structural elements and the ... Read More
Molecular engineering enables durable antiviral, antibacterial cotton
In recent decades, researchers have investigated various approaches to incorporating antiviral and antibacterial properties into cotton textiles due to their universal Frequent outbreaks of epidemics ... Read More
Global Spotlight on Indian Furnishings
Home furnishing industry in India is doing better in spite of its bottleneck faced in different areas, says Dr MS Mathivanan. Indian textile industry is ... Read More
Exploring Polyolefin Fibre Applications
Polyolefin fibres are primarily aliphatic polymeric hydrocarbons that are composed of at least 85 per cent by mass of olefin units. The word “olefins†derive ... Read More
Emerging concepts in soft computing methods for the textile sector
Cloud computing looks promising in the textile and apparel industries considering its simplification of various business operations, but it needs more clarification with regard to ... Read More
Aesthetic effects from knitting, weaving, embroidery and quilting – A feminist fashion perspective
Dr N Gokarneshan and V Sathya, demonstrates the subversive potential — undermining and changing norms and establishing new meanings and functions — of handicrafts in ... Read More