Consumers buying home goods and apparels in the USA may be looking more closely at product origins, and could demand more transparency. Thirty percent of Americans said that they would completely stop purchasing a brand if they made a false product claim about a bedding/clothing product being 100 per cent organic, 100 per cent Pima cotton, or other claim of this type, etc.
Browsing: Applied DNA Sciences
Applied DNA Sciences (Applied DNA), Inc, a provider of DNA-based supply chain, anti-counterfeiting, authentication, genotyping and anti-theft technologies, announced that it is expanding the use of its proprietary, SigNature® T DNA technology to cotton gins in Arkansas, California and Texas, with the launch of its fully automated DNA Transfer Systems.
Gobal economic and social impacts of counterfeiting and piracy have already touched $1.7 trillion in 2015 and put 2.5 million legitimate jobs at risk each year, said an International Chamber of Commerce’s Report. Now, DNA has come to the rescue! DNA, how? Using biotechnology as a forensic foundation, Applied DNA Sciences, a New York-based company has created unique security solutions to combat counterfeiting and other challenges of modern commerce.