SSM will modify their sales structure, in order to strengthen their position in the market of the P.R. China. The main objective is to get closer to their customers, without the use of any agency as intermediary. In this process, their longstanding sales representative in China, Steven Lin, is promoted to the position of Sales Director China.
Lin will lead a newly formed sales team with the existing and new sales managers. This new organisation is effective as of July 1, 2015. Despite the competitive situation in the textile machinery business, SSM has been able to maintain its market leadership and to excel within the holding company Schweiter Technologies. SSM will continue to strengthen its personnel, thereby retaining strong market position.