Coimbatore-based Sharadha Terry Products has unveiled a new brand identity and logo for the ‘Micro Cotton’ brand of home textile products and reaffirmed its commitment to strengthen its presence in India. The company’s Director, D Vikram Krishna, told that the company was one of the first from India to launch a brand in the home textiles product range as early as the late 1990s.
“We launched Micro Cotton in New York first. Our products are now sold across 30 countries worldwide. This re-branding reaffirms the evolution of the brand and our vision for the future, in the luxury home textiles product range.â€Â
“Indian consumers have lots of exposure to international brands today. They have started to appreciate and endorse quality brands. We, therefore, feel it is the perfect time to carve a niche for our products here,†he added.
The company has chalked out a roadmap to strengthen its presence in India. It is looking to sell the Micro Cotton product range in 20,000 retail outlets by 2020, a 10-fold increase from its present network of 2,000, through retail partners and modern trade outlets. “We expect our sales revenue to touch Rs. 200 crore by 2020,†Krishna said.