R|Elanâ„¢ sets up latest studio in Tirupur
R|Elanâ„¢, the next-gen fabrics from Reliance Industries Limited (RIL), launched its latest studio in Tirupur, to display its future ready innovative range of sustainable and performance fabrics created through specially engineered fibres
R|Elanâ„¢, the next-gen fabrics from Reliance Industries Limited (RIL), launched its latest studio in Tirupur, to display its future ready innovative range of sustainable and performance fabrics created through specially engineered fibres.
R|Elanâ„¢ Studio will be a hi-tech experience centre that showcases all its Hub Excellence programme (HEP) partnersâ€™ innovative products & developments across aesthetics, performance and sustainability category. It will provide a seamless and uniform experience to garment manufacturers, exporters, local & international brands, buying houses, agents, traders and the fashion design houses. This would help build a strong collaboration between R|Elanâ„¢ and the entire value chain.
Inaugurating the studio, Hemant D Sharma, Sector Head â€“ Polyester, said: â€œThe R|Elanâ„¢ studio is a great platform for us to showcase the fabric samples to the buying houses, brands, exporters, garmenters, weavers and knitters giving them a taste of our innovative solutions.â€ The event was also attended by Gunjan Sharma, CMO â€“ Polyester and Prashant Palsule, Regional Head â€“ Polyester, Coimbatore.
Speaking on the occasion, Raja Shanmugam, President, Tirupur Export Association, said: â€œThis is a good initiative by RIL to create the studio in the heart of a textile hub like Tirupur. For the exporters, it will help to diversify from cotton to performance-based fabrics. This will also help ease various constraints faced by the supply chain establishment like HEP partners.â€
R|Elanâ„¢, the next-gen fabrics have been created from specially engineered fibres and yarns using the cutting-edge technological expertise, state-of-the-art R&D and the robust testing systems. These smart fabrics have been designed to enhance comfort and aesthetics and it is the most sought-after fabric by renowned domestic and global brands, retailers and apparel manufacturers. In short, R|Elanâ„¢ is Fabric 2.0 â€“ fabric of the future.