Rajendra Agarwal, Managing Director, Donear Industries
Donear Industries, with over four decades in the textile industry, is one of the leading manufacturers of wide range of fabrics for the purposes of suiting and shirting in India. Rajendra Agarwal, Managing Director, Donear Industries in an interview deliberates about the new markets and avenues tapped due to COVID-19, expresses his views on the soon to be announced budget and the long term growth strategies for the company.
Donear Industries, with over four decades in the textile industry, is one of the leading manufacturers of wide range of fabrics for the purposes of suiting and shirting in India. Rajendra Agarwal, Managing Director, Donear Industries in an interview deliberates about the new markets and avenues tapped due to COVID-19, expresses his views on the soon to be announced budget and the long term growth strategies for the company.
What kind of bottlenecks did COVID-19 bring about at Donear? How do you plan to overcome them?
The pandemic has brought bottlenecks for all industries, and textile was no exception. Initially, it was a challenge during the lockdown because manufacturing was brought to a halt. But was soon resumed as per government protocol and was underway. Fortunately all product planning and meetings were viable over digital communication and everything was in place before operations resumed.
Another area that impacted us was retail being closed. We found other digital channels to enable our buyers to see product and make their orders smoothly.
I think the entire group was geared up and moved in the right direction right from the onset of the pandemic – from investing in research and being the 1st to produce anti-viral fabrics, adopting digital technology to reach out to our customers, and inter-function remote team coordination was ensued.
Moreover, we had employee engagement activities so while they were still remote working, a sense of camaraderie was present.
Has pandemic opened new markets or opportunities for the Donear Group? If yes, please share a few details?
Yes, it has and from different perspectives. From a product point of view, there has been investment in innovation with the launch of anti-viral fabrics in particular which has been faring very well for us.
Product extension also was a key contributor as we made PPE kits and masks which have been the need of the hour. Markets for product niches like anti-viral have sprung up for both customers and businesses/institutions alike.
Additionally, we have been getting enquiries for all our product ranges from the export fraternity too and they’re becoming more and more receptive to apportioning business to the Indian market. So, all in all, from a product and distribution standpoint, we are making inroads into new territories.
What are your expectations from the soon to be announced budget?
Last year, there was a renewed focus on textiles especially in the areas of MMF and technical textiles. This time, we expect a set of policies to be announced for subsidies in raw materials, ease of export policies and some leeway for upgradation of machines and technology.
What are your thoughts on ‘Atma Nirbhar Bharat’ and the PLI scheme?
Atma Nirbhar Bahrat is a very good initiative and especially for the textile sector which dates back several centuries and has a rich heritage. Being one of the largest employment generators of the country, the textile sector has put India in the global forefront for manufacturing and export.
Also, as an Indian manufacturer, we are proud to be part of Make in India initiatives. As for the PLI scheme, we’re hoping to get some lucrative incentives – especially with the area of textile trade that has seen year on year growth. And more impetus to MMF and technical textiles this year too.
What was the demand for menswear last year and what are your expectations for 2021?
In 2020, for the menswear segment, we had a surge for anti-viral fabrics and for business formals. Towards September, the market picked up for festival and occasionwear and gifting with peaks in different geographies for different kinds of fancy products (including jacquards, prints and other designs).
For 2021, we are optimistic that the market will resume normalcy. Therefore there will be a steady flow across different product ranges, different price points, different blends, colours and designs. We have been getting orders and booking for an array of products including some classics, some designer and some fancy ranges so we are extremely hopeful that there is ample demand.
What are the new trends in menswear? What is the story behind new collections?
Being a Made in India brand, we leave no stone unturned to give you the very best, always. The story behind this was to really take the best from global runways and integrate it for Indian sensibilities. Giving the customer everything and more of what they’re looking for – be it in terms of product or price point. And for 2021, we have some fantastic colourways and designs which will enthrall you.
First, are the wardrobe essentials – the classics – in blacks, blues, greys and browns – perfect for officewear and extremely versatile. These are styles you can’t do without.
Second, is all about colour – choose from bright colours like orange, yellow, purple, blues and more to add the right amount of flair to any outfit. They can be made into accent pieces like bundis, waistcoats or even sporty jackets.
Third, fancy jacquards -the beauty of this weave is that it’s so elegant and has a very fine drape. Whether worn as sherwanis or as tuxedos, this dual tone makes you feel royal.
Fourth, nautical is a design philosophy everyone is talking about – bold stripes and prints which can be made into shirts or shorts or jackets or trousers.
Fifth, this year is about being neutral – softer and more delicate shades are going to be winners this time like soft blues, whites, toasted almond and so on.
And these ranges are available as part of different brands from our group and in different blends – choose from super fine cottons from Donear, rich polyviscose fabrics from GRADO by GBTL and exquisite wool blends from GRADO by OCM. As a group we are committed to give everyone what they like to wear to feel special – at whatever be their price point.
Our best seller – the anti-viral fabrics which kills the coronavirus within seconds to minutes is also part of every collection – so you can ask your nearest dealer about the NEO TECH range.
What are your plans for Grado by OCM, Grado by GBTL and Donear for this year?
This year we plan to solidify our market presence even further. The general guidelines for all brands of the group are as below –
a) Quality in everything we do: To really strengthen product and design to make us beyond compare
b) Standing strength to strength with our channel partners: This is extremely important for the resurgence of the trade overall – we have stood by and will continue to stand by our channel partners
c) Meticulous production planning: Our teams work very hard to ensure that production efficiency is maintained at an all-time high and seamless workflow across departments to produce fine fabrics.
d) Intelligent advertising: We have been known for disruptive advertising – be it our anti-viral commercial on Ramayana and Mahabharata or sponsoring larger than life events and contests. This year too, we will invest smartly in media which will help us build awareness and become the point of consideration.
What are the long-term targets set for OCM, GBTL and Donear?
Our intention and what we are consistently working towards is to be a Group that the customer of any age turns to for their requirements. So, be it a school child who’s getting his uniform, a college student for a blazer, a graduate for their interview, a businessman, senior management and for CXOs and industrialists. We really want to be their first point of consideration and rightfully so, our product range represents just that. It’s available for every price point and for every occasion or milestone – especially for festivals and marriages.
We really pride ourselves on this. And that is the long-term target for the Group – to become a brand that people associate with for their milestones they achieve and therefore really entrenched in their lives.
Awesome issues here. I’m very happy to look your article.
Thank you so much and I’m looking ahead to touch you. Will you
please drop me a mail?
can flonase make you sleepy best generic allergy pills best nighttime medicine for allergies
telehealth consultation for cpap machine cheap modafinil
I used to be suggested this web site through my cousin. I
am now not sure whether this publish is written via him as no one else recognize
such precise about my trouble. You are amazing! Thank you!
medication for upper abdominal pain buy epivir pill
where to buy isotretinoin without a prescription order isotretinoin 20mg without prescription buy isotretinoin 20mg without prescription
amoxil for sale buy amoxicillin online buy amoxil online cheap
get ambien prescription online buy generic melatonin
azithromycin 500mg pill buy azithromycin 250mg generic buy generic azithromycin
buy furosemide 40mg buy lasix no prescription
generic omnacortil omnacortil 10mg for sale omnacortil where to buy
amoxicillin ca amoxicillin over the counter order amoxil pill
order vibra-tabs online order doxycycline generic
buy ventolin 2mg generic ventolin 4mg for sale purchase albuterol inhalator
amoxiclav generic cost clavulanate
order synthroid 75mcg for sale cheap synthroid 150mcg levoxyl drug
tizanidine usa order tizanidine for sale tizanidine ca
prednisone 10mg canada order deltasone 5mg for sale order prednisone 5mg generic
buy amoxil 500mg online cheap buy amoxil 500mg generic buy amoxil 1000mg sale
augmentin 1000mg oral augmentin 625mg pill cheap augmentin 625mg
neurontin 100mg usa buy neurontin generic gabapentin price
buy acticlate online cheap vibra-tabs generic order doxycycline 200mg online cheap
real poker online best online casino for money blackjack game
buy plaquenil 200mg generic order plaquenil pills plaquenil sale
order desloratadine 5mg online cheap buy desloratadine 5mg generic buy clarinex generic
purchase cialis sale cialis price walmart cialis 5mg cheap
… [Trackback]
[…] Here you can find 47490 additional Information to that Topic: indiantextilejournal.com/rajendra-agarwal-managing-director-donear-industries/ […]
xenical 60mg sale buy xenical 60mg sale diltiazem uk
buy acyclovir paypal zyloprim sale oral allopurinol
amlodipine 10mg uk order amlodipine generic how to buy amlodipine
buy rosuvastatin without a prescription ezetimibe price ezetimibe 10mg generic
buy motilium 10mg online buy domperidone cheap cost tetracycline 250mg
cyclobenzaprine pills buy cyclobenzaprine 15mg sale ozobax canada
buy toradol 10mg generic order toradol 10mg buy gloperba without a prescription
websites for essay writing write my assignment for me college essay service
methotrexate 10mg sale order methotrexate 2.5mg medex order
how to get imitrex without a prescription purchase levofloxacin online order generic levaquin 250mg
buy avodart 0.5mg for sale ranitidine 150mg cheap buy zantac 300mg pill
buy acillin pills for sale buy monodox pills buy amoxicillin sale
ciprofloxacin online order – cheap keflex 500mg augmentin 625mg over the counter
buy stromectol 6mg – cefixime usa where can i buy sumycin
buy metronidazole 200mg for sale – buy generic amoxicillin order azithromycin 250mg pill
purchase lasix for sale – minipress 1mg generic buy captopril 25 mg without prescription
buy glycomet 500mg pill – buy baycip medication lincocin over the counter
zidovudine tubes – allopurinol 300mg for sale order allopurinol online
Fabulous, what a web site it is! This web site
gives useful information to us, keep it up.
… [Trackback]
[…] Information to that Topic: indiantextilejournal.com/rajendra-agarwal-managing-director-donear-industries/ […]
purchase atarax generic – buy endep 10mg without prescription order amitriptyline 25mg pill
order zithromax 250mg – buy generic tetracycline order ciprofloxacin 500 mg pill
Hello, i think that i saw you visited my website so i came to “return the favor”.I am attempting to find things to enhance my website!I suppose its ok
to use a few of your ideas!!
purchase stromectol online – eryc canada cefaclor over the counter
Wow, superb blog layout! How lengthy have you been blogging for?
you made running a blog look easy. The full look of your web site is
great, as smartly as the content! You can see similar here dobry sklep
order desloratadine generic – buy beclamethasone no prescription cost albuterol
glyburide 5mg drug – purchase actos online dapagliflozin 10 mg pills