Inspired by the vibrant energy that fills the streets of London after dark, “London After Hours“ captures the essence of the city’s nightlife.
Pepe Jeans London is thrilled to introduce the second brand campaign of its exciting AW23 season under the “I Love London” story. We now proudly present “London After Hours“ starring the multi-talented, internationally acclaimed singer-songwriter and actress, Rita Ora.
Inspired by the vibrant energy that fills the streets of London after dark, “London After Hours“ captures the essence of the city’s nightlife. Set in the exclusive London Members Club, ‘Upstairs at Langan’s’ the campaign radiates sophistication while showcasing the Pepe Jeans AW23 Holiday Edit’s standout pieces. From a mesmerising all-over sequined shirt to a breathtaking little black dress, and a sparkly crop top paired with stunning satin palazzo pants, Rita Oraembodies the spirit of the London night, as beautifully captured by renowned fashion photographer, Dan Jackson.The denim pieces in the capsule also got the sparkle treatment, with a highly original sequin-seamed denim jacket and tapered jeans emblazoned with rhinestone detailing down the leg.
The campaign video is set to Rita Ora’s track ‘Don’t Think Twice’ from her recently released album ‘You & I’.
About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim—that’s what Pepe Jeans is all about.
About AWWG
Founded in 2020, AWWG is the global fashion group which integrates the iconic brands Pepe Jeans London, Hackett and Façonnable. AWWG currently has over 5,000 points of sale, with a presence in 60 countries globally and a workforce of more than 4,500 employees.