PDS Group’s arm Norlanka unveils organic kidswear
Norlanka Brands, the retail arm of the PDS Multinational Group continues to successfully build the organic kidswear category in India with the launch of the 100% organic brand Turtledove London.
Turtledove
London, founded by Imran & Emma Hassan (of Lilly+Sid) was launched in 2016
as a mindful antidote to fast fashion when founders wanted to create a
design-led, planet friendly children’s clothing brand at accessible price
points. Turtledove London, with its responsibly created, stylish unisex clothes
for children is housed in over 400 stores worldwide.
Named
by The Independent as the ‘Best Sustainable Kidswear Brand’ in their second
year, Turtledove London works only with SEDEX certified factories and uses GOTS
certified organic cotton. The Global Organic Textile Standard is the worldwide
leading textile processing standard for organic fibres.
Norlanka
Brands, responsible for launching the brands of PDS Multinational in India,
Middle East and the South East Asian market, presents Turtledove London in a
digital first format in association with Firstcry.com as well as on their own
platform turtledovelondon.co.in. With this format, Norlanka stays true to its
philosophy of following more environment friendly processes for digital supply
chain management and an overall reduction in their carbon footprint.
GS
Periwal, CEO, Norlanka Pvt. Ltd, said that, with the success of their first
sustainable brand for children Lilly+Sid, he was very happy to bring Turtledove
London, another label by the same founders to India. Consistent with Norlanka’s
belief of sustainability, mindful production and the elimination of excess
inventories, they are glad to be associated with brands that use planet
friendly resources and present a comfortable, responsible and fashion forward
option for Indian parents.
Created
for children from 0-8 years, Turledove London is a clothing brand that offers
exclusive fabrics, colours, shapes and prints with many reversible options,
styles with adjustable straps, turn back cuffs and hems that can grow with the
child to maximise wear.
Norlanka Brands Ltd. is the retail arm of PDS
Multinational Group. Currently, Norlanka Brands is marketing and selling brands
Lilly+Sid and Turtledove London, in the sustainability space, in India.
Source:
Outlook
Image Source: Google Images
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