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Indian Textile Journal
Home » Mitsui & PurThread Technologies renew partnership
Industry Update

Mitsui & PurThread Technologies renew partnership

By March 11, 20213 Mins Read
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Mitsui & Co and PurThread Technologies
have renewed their distributorship agreement for Mitsui USA to bring
PurThread’s patented permanent antimicrobial fibres and yarns to textiles and
soft goods across Mitsui & Co.’s vast production and distribution networks
in Japan.

Amidst heightened awareness during
the current global pandemic and the rise of future health concerns, consumers
and businesses alike are seeking solutions to reduce their exposure to
pathogens that can cause odour and potential illness.  Developed with manufacturers and product
designers in mind, PurThread’s innovative fibres and yarns embed pure, natural
silver and copper salts to enhance its partners’ products with unsurpassed
antimicrobial capability, durability, and freshness without any special
handling requirements.  Mitsui’s
commitment to the development and market introduction of state of the art technologies
in functional textiles creates a strong foundation from which its collaboration
with PurThread is built and poised to continue.

“We are extremely pleased to
extend our agreement with such a highly esteemed global company, whose broad
interests span across many sectors where PurThread offers significant
benefits.  Now more than ever, people are
aware of their surroundings, and corporations and individuals are seeking soft
surface product protection.  Sectors such
as healthcare, apparel and home goods are all areas where PurThread’s proven
technology provides permanent antimicrobial fabric protection,” said Lisa Grimes, President & CEO of
PurThread Technologies
. “We highly respect Mitsui & Co. for the
diligence, research, and testing they have invested which originally led to
this agreement. We have enjoyed a strong working relationship and look forward
to working together to expand the growth by bringing superior antimicrobial
protection to every sector in Japan.”

Ikuya Hagiri, General Manager of Mitsui USA’s Fashion &
Textile Department
, said:
“We are delighted to be continuing our collaboration with PurThread on the
development and marketing of products using their advanced antimicrobial
technology in the Japanese market.  As
the global health crisis continues to evolve and potentially become endemic,
entities are recognizing that the reduction of bioburden will require a
multifaceted approach, of which soft surface protection is key to the overall
strategies.  With Mitsui’s extensive
network in the high functional textile industry, we are confident our synergies
will have a great impact.”

PurThread Technologies, Inc. protects
fabrics by embedding EPA-registered silver and copper salts into fibre and
yarns, making them permanently antimicrobial. PurThread yarns protect fabrics
from the effects of microbial contamination and reduce odour-causing bacteria,
mold, mildew and fungus – for the life of the product. A wide range of
consumer, industrial and healthcare textiles benefit from incorporating
PurThread, including masks, bed linens, scrubs, uniforms, active wear and other
apparel. PurThread fibres and yarns are 100 per cent Made in the USA. For more
information, visit www.purthread.com.

Mitsui & Co. (U.S.A.) is a wholly
owned subsidiary of Mitsui & Co., Ltd., Tokyo, Japan, one of the most
diversified and comprehensive trading, investment, and service enterprises in
the world. Mitsui & Co., Ltd. pursues “360° business innovation”
that ranges from product sales, worldwide logistics and financing, through to
the development of major international infrastructure and other projects. More
information about Mitsui USA may be found at www.mitsui.com/us.

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