MARKET & ECONOMY​

LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.

Birla Cellulose, has collaborated with Ankur Textile, lifestyle division of Arvind Limited to launch a wide range of LIVA Fabrics with 100 per cent modal, 100 per cent viscose and viscose blends as an alternate to traditional fabric for new age Indian women who deserves high position as well as comfort in her apparel needs.

A seven-member COTTON USA Executive Delegation is travelling with Cotton Council International (CCI) to Mumbai, Coimbatore and New Delhi to participate in conferences emphasising U.S. cotton’s quality to Indian textile mill leadership and conduct meetings with key mill partners.

Giving a high-profile start to the day, Heimtextil India & Ambiente India welcomed the industry’s most well-known names for its inauguration. The co-located shows further had a long list of highlights that kept the show floors busy with product launches, business networking and new design experiences.