MARKET & ECONOMY​

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.

Textile sector is under stress in India. Recently, Mumbai-based Cotton Association of India (CAI) estimated that this year’s Indian crop (October 1, 2019-September 30, 2020) to be 33.55 million bales (170 kg each) as against its previous estimate of 33 million bales (170 kg each).

Sericulture in Jammu and Kashmir will get a boost with the newly established silk weaving and silk filatures factories at Bari Brahmana area of Samba district. These new facilities have been established with project cost of Rs 16.80 crore and Rs 6.64 crore respectively.