MARKET & ECONOMY​

The government will roll out a production-linked incentive (PLI) scheme for the labour-intensive textiles and garment sector and correct its historical policy bias towards a cotton-dominated value chain, as it plans a renewed bid to reclaim India’s export markets after ceding a substantial ground to Bangladesh and Vietnam in recent years.

The government will roll out a production-linked incentive (PLI) scheme for the labour-intensive textiles and garment sector and correct its historical policy bias towards a cotton-dominated value chain, as it plans a renewed bid to reclaim India’s export markets after ceding a substantial ground to Bangladesh and Vietnam in recent years.

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.

The government will roll out a production-linked incentive (PLI) scheme for the labour-intensive textiles and garment sector and correct its historical policy bias towards a cotton-dominated value chain, as it plans a renewed bid to reclaim India’s export markets after ceding a substantial ground to Bangladesh and Vietnam in recent years.

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.

Textile sector is under stress in India. Recently, Mumbai-based Cotton Association of India (CAI) estimated that this year’s Indian crop (October 1, 2019-September 30, 2020) to be 33.55 million bales (170 kg each) as against its previous estimate of 33 million bales (170 kg each).