Louis Philippe gets serious on denim

Louis Philippe gets serious on denim

Louis Philippe has been making inroads in its efforts to shed its formal, older, serious image with the launch of its casual sub-brand LP, but the headway has given the company serious thoughts about becoming a larger player, especially

Louis Philippe has been making in roads in its efforts to shed its formal, older, serious image with the launch of its casual sub-brand LP, but the headway has given the company serious thoughts about becoming a larger player, especially in the denim category. The brand from the house of Madura Fashion and Lifestyle is now contemplating a new line of exclusive denim stores following the success of its LP Jeans.

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