The United Nations in the year 2015 came up with 17 Sustainable Development Goals as a standard which each country had to achieve by the year 2030 in order to bring about their overall development. Amongst the various important topics which were so discussed, reduction in actions for climate change, access to clean water and sanitation, and responsible consumption and production to reduce the impact on environment are the ones which are stressed upon tremendously, where the global corporate community need to take a lead in order to achieve the sustainable development.
Experimentation with fashion by the consumers and rapid growth of fast fashion has correspondingly leads to thousands of tons of fabrics, clothes and other materials finding their way to the dumpster every day. The textile industry is discredited for being one of the most polluting industries globally and the consumers of textile goods are conscious and increasingly concerned about the sustainability related aspects of the products that they chose to wear.
Birla Cellulose, the Pulp and Fibre Business of the Aditya Birla Group in cooperation with its value chain partners are fully engaged in the implementation of actions that are needed to achieve the Sustainable Development Goals. Birla Cellulose has inculcated this ideology of sustainability at the core of our business strategy focusing on actions that create positive impact on the people and the planet. In furtherance of the aforementioned cause, the company in the year 2019 launched LIVAEco, a soft, breathable, and fluid fabric which is manufactured with an objective of delivering a product with unmatched sustainability such as sustainable forestry, manufactured with benchmark resource efficiency using closed loop production systems, lower water footprint, lower GHG emissions and complete traceability of the value chain.