The store opening aligns with Libas’ #SajDhajKe Campaign, which highlights the brand as a one-stop destination for all festive and occasion wear needs.
Libas, India’s leading fast fashion omnichannel women wear brand has announced the opening of its new bridal store at Omaxe Chowk in the historic Chandni Chowk area of Delhi. This new store marks a significant step in the brand’s ongoing expansion in the bridal market and aligns with Libas’ strategy to further establish itself as a leader in premium ethnic wear. The store opening aligns with Libas’ #SajDhajKe Campaign, which highlights the brand as a one-stop destination for all festive and occasion wear needs. Â
Spanning 2,200 square feet, the new store is divided into distinct sections to create a seamless shopping experience. These include a dedicated lehenga section, a saree section, a ready-to-stitch section, and an exclusive area for the Libas Art Collection. With a special focus on high-quality fabrics, intricate embellishments, and unique designs, Libas aims to provide modern brides with an unforgettable shopping experience.
“We are excited to open our new bridal store in Omaxe Chandni Chowk, an area synonymous with bridal shopping. This store represents our commitment to offer high-quality, luxurious bridal wear in a prime location. With the combination of modern amenities and the historic charm of Chandni Chowk, we believe this store will provide an exceptional shopping experience for our customers. This is an exciting chapter for Libas, and we look forward to make this journey memorable for our customers.†said Sidhant Keshwani, founder and CEO at Libas.
The presence of Jatin Goel, Executive Director, Omaxe, further emphasized the importance of the new store in the heart of Chandni Chowk.
The new store will feature a curated selection of bridal collections, with an emphasis on offering high-end, exclusive designs. Among the key highlights are the Pastel Elegance Collection, which includes bridal lehengas, anarkalis, and skirt tops in soft pastel hues such as blush pink, mint green, and lavender, with delicate embellishments like sequins and pearls. In addition to this, the store will showcase the Libas Art Collection, a line that highlights the brand’s commitment to traditional craftsmanship. The collection includes hand-embroidered garments and pieces created using artisanal techniques that preserve India’s rich cultural heritage.
As part of the grand opening celebrations, Sanjana Batra, celebrity stylist, held an exclusive masterclass, where she shared pro styling tips and the latest fashion trends with influencers and attendees. Sanjana’s expert advice on occasion wear and bridal styling added immense value to the event.
The store will also provide personalized services to help customers find the perfect bridal look. Dedicated in-store stylists will assist customers in selecting outfits that suit their preferences and body types. Additionally, on-site alteration services will ensure a perfect fit for every customer, providing convenience and ensuring that each garment is tailored to individual needs.